Meta Ads for wellness & fitness brands ready to scale strategically

I partner with growth minded wellness and fitness brand founders to build Meta Ads systems that compound. I want to help YOU achieve your business goals and exalterade your growth.

I only work in this niche, which means I already know your customer, your seasonality and your margins.

Hi there, I'm Lina!

I run Meta ads for wellness and fitness brands. With 4+ years in the industry, I've managed campaigns for national gym chains, supplement ecommerce, and independent clinics. From full funnel strategy and creative testing to attribution setup and performance reporting, I build scalable acquisition systems.

What makes me different: I've worked across every part of marketing! large scale campaign launches, UGC production, ads, influencer coordination, community building, social media management and performance. That matters more than it sounds. I know why a hook lands, how creators work, and what makes an audience trust a brand. So when I build your ads, I'm not guessing, I know what makes a brand stand out and how to make ads convert.

Sound familiar?

  • Running Meta ads but wondering if you're leaving money on the table

  • You've opened Ads Manager, stared at it for ten minutes, and closed it again

  • Have a strong organic brand but can't scale without proper paid distribution

  • Watching competitors grow while you feel stuck

You're not alone. And there's a smarter way forward

What I do differently

Hihly personalised strategy for your brand

No templates. I build from your margins, your seasonality and your actual numbers because a 3x return is profitable for one brand and quietly losing money for another.

I'm an expert in your niche

I only work with wellness and fitness brands. That means I already know your customer, your buying seasons, and why September behaves nothing like July.

I care deeply

You'll never chase me for an update. Every week you'll know what changed, what it cost, and what I'm doing next, without having to ask.

Based in Sweden. Working with brands globally. Always with coffee in hand and my dog by my side☕

Swedish supplement brand

4.3 x ROAS

in Sweden's weakest ecommerce month.

Tested angles, found the winner, built a warm audience while ad prices were at their lowest.

$15

cost per purchase

$99.5

average order value

Lead generation

261 leads in 8 weeks for a premium gym

Cost per lead = $6

From wasted ad spend to winning ads.

How working together works


Strategy call (20 min)

We book 20 minutes. I listen to your business, your goals, your challenges. No sales pitch — just honest conversation.

Deep-dive audit

If we're a fit, I audit your ad account, numbers, and market. You get a clear picture of what's working, what's not, and why.

Proposal + kickoff

You receive a clear plan and proposal. If we move forward, the first two weeks are foundation-building: strategy, creatives, tracking setup.

Ongoing partnership

Monthly retainer. Bi-weekly strategy calls. Direct access via WhatsApp. Real ownership of your account's growth.

Scale + optimise

From month 2 onwards: scale winning campaigns, test new angles, build LTV. Continuous refinement, always tied to your business goals.

Are we a fit?

I only work with brands where I know I can deliver real impact. Here's how to know if that's you.

We are a fit if you...

  • Have a wellness or fitness brand with existing revenue

  • Want long-term growth, not quick hacks

  • Value partnership over vendor relationships

  • Can invest in serious growth (retainer + ad spend

  • Are open to strategy + data-driven decisions

Things I'll never say to you

  • "Trust the process" (what process?)

  • "The algorithm changed" (it didn't, your creative got tired)

  • "Let's just increase the budget" before I've told you why

  • "That's just how it is"

FAQ'S

What does this cost?

Retainers start at £1,000/month + ad spend (paid directly to Meta). We discuss the exact setup during the strategy call based on your business and needs.

How long until I see results?

Realistic timeline:

Month 1 = foundation + first signals. Months 2-3 = optimisation + scaling.

I never promise quick fixes. Growth takes time.

Do you work with small brands?

Yes - but brands need existing revenue and clear product market fit. If you've just launched, I recommend building organically first.

Where are you based?

Sweden. I work with clients across the UK, UAE, Europe, Australia, and globally. Meetings via google meet. Ongoing communication via WhatsApp.

What if I already have someone running my ads?

Let's talk. Sometimes switching is right, sometimes collaboration is possible, sometimes your current setup is actually good. You'll get an honest answer either way.

Built with systeme.io | Privacy policy | Legal | Terms and conditions